Half Caked is a beauty brand specializing in vegan and cruelty-free cosmetics. Their products are known for their high-quality ingredients and playful aesthetic, offering a wide range of makeup products with bold shades and innovative formulas.
Half Caked was founded in 2016 by Madison Moore.
The brand initially gained popularity on social media platforms for its unique and vibrant makeup products.
In 2018, Half Caked was featured in major beauty publications, further establishing its presence in the industry.
Since then, Half Caked has continued to expand its product line and gain a dedicated following of customers who appreciate their commitment to inclusivity and sustainability.
The brand has also collaborated with other influential creators and influencers in the beauty community.
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A creamy and highly pigmented lipstick that provides a smooth application and long-lasting color.
An eyeshadow palette featuring vibrant and bold shades inspired by poolside aesthetics, perfect for creating eye-catching looks.
A versatile eyeshadow palette with a mix of warm and cool tones, ideal for creating both everyday and bold makeup looks.
A buildable and blendable cream blush available in various shades, providing a natural flush of color to the cheeks.
A stunning highlighter with a buttery texture that delivers a radiant glow to the skin.
Yes, all Half Caked products are vegan and cruelty-free, meaning they are not tested on animals and do not contain any animal-derived ingredients.
Half Caked products can be purchased on their official website as well as through select retailers and online beauty stores.
Half Caked products are formulated with high-quality ingredients and are generally safe for sensitive skin. However, it's always recommended to check individual product ingredients for any potential allergens.
Yes, Half Caked offers international shipping to many countries. The availability of shipping options may vary depending on the destination.
Half Caked has a return and exchange policy. Customers can contact their customer support for more information regarding returns and exchanges.