The Ordinary is a skincare brand that offers science-based, affordable, and effective skincare solutions. The brand is known for its minimalistic packaging and straightforward approach to ingredients.
The Ordinary was founded in 2016 by Deciem, the parent company that focuses on functional beauty, skincare and haircare products.
The brand aims to demystify the confusing skincare industry by providing transparent and affordable skincare products with high-quality and effective ingredients.
The Ordinary quickly gained popularity due to its affordable and effective serums and skincare solutions.
In 2019, Estu00e9e Lauder acquired a 76% stake in Deciem, including The Ordinary.
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A serum that helps to regulate sebum production, reduce the appearance of blemishes, and minimize the appearance of pores.
A lightweight serum that offers deep hydration to the skin and helps to improve its elasticity.
A gentle exfoliating toner that helps to improve skin texture and reduce the appearance of blemishes.
A lightweight oil that helps to hydrate and protect the skin without leaving a greasy residue.
A serum that helps to reduce the appearance of fine lines, wrinkles, and other visible signs of aging.
The Ordinary offers science-based skincare products with high-quality ingredients at an affordable price point. The brand has a minimalist approach to packaging and marketing, and their products are straightforward and easy to understand.
Most of The Ordinary's products are suitable for sensitive skin, but it's important to patch test before using them on your face. Some products may cause irritation or sensitivity, especially if you have a history of sensitivity or allergies.
Most of The Ordinary products are fragrance-free, but some products may contain natural fragrances from the ingredients used. The brand is transparent about its ingredients and their potential for causing irritation or sensitivity.
Results may vary depending on the product and your skin type and concern. Some products may show visible results within a few weeks, while others may take longer to see results. It's important to use the products consistently and as directed to see the best results.
The Ordinary products are available on the brand's website, as well as on beauty retailers like Sephora, Ulta, and Cult Beauty. Some of the products may be out of stock or have a waiting list due to their popularity and high demand.